Here at Goose, we've always been excited about the potential for mobile technology to improve transportation efficiency. After all, we got our start as a company with an SMS-based service to enable real-time ridesharing.

For that reason, we're very excited to be able to offer SMS alerts to all of our customers.

Our recently introduced SMS alerts allow administrators to send text message alerts to subscribed users from the convenience of a desktop comptuer. Text message alerts are the most effective, direct, and personal contact tool available to organizations today. Simply put, text messages allow you to reach your audience anytime, any place anywhere.

Over the past three months as we've tested this feature with select customers, we've been impressed with the creative ways in which our clients have used text messages to communicate with their commuters. What opportunities will SMS alerts create for you?